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UTM Link Builder

UTM Link Builder

Build UTM-tagged tracking links for your campaigns in Analytics.

Your tracking link

https://ornek.com

What is the UTM Link Builder?

The UTM Link Builder adds tracking parameters like utm_source, utm_medium and utm_campaign to your links, so you can see clearly in Google Analytics which campaign, channel or ad drives traffic and conversions. Measure your email, social and ad links accurately.

UTM Link Builder

How to use it

  1. 1Enter the destination URL you want to track.
  2. 2Fill in the source, medium and campaign name.
  3. 3Copy the generated UTM link and use it in your email, ad or social post.

How to read the result

utm_source
Required — Where the traffic comes from: newsletter, instagram, partner-site. Keep the spelling consistent.
utm_medium
Required — The channel type: email, cpc, social, referral. Analytics groups reports by this field.
utm_campaign
Recommended — The campaign name. Use the exact same spelling across every link in one campaign.
Capital letters
Do not use — UTM values are case sensitive; Email and email become two separate rows in your reports.
Internal links
Never — Do not use UTM parameters between pages of your own site — it breaks session data.

When to use it

Influencer ROI Tracking

Assign unique UTM parameters to each affiliate or influencer to measure exactly which partner drives real conversions, leads, and revenue in analytics.

Newsletter Link Testing

Apply distinct utm_content tags to top banners and text links within the same email to identify which call-to-action generates higher engagement.

Print and QR Attribution

Embed UTM-tagged URLs inside offline QR codes for brochures or event badges to measure direct traffic generated from traditional offline marketing assets.

Common mistakes

Using Spaces and Symbols

Spaces and special characters cause URL encoding issues and fragmented reporting. Always separate words using hyphens or underscores for clean analytics data.

Passing PII in Parameters

Inserting personally identifiable information like email addresses or phone numbers violates Google Analytics terms of service and can lead to permanent account suspension.

Placing After Anchor Tags

UTM parameters must precede the anchor fragment (#). Placing them after the hash tag prevents browsers from passing the tracking values to analytics.

Frequently asked questions

What do utm_source, utm_medium and utm_campaign mean?

source is the origin (e.g. google, newsletter), medium is the channel (e.g. cpc, email) and campaign is the campaign name; together they let you group traffic in Analytics.

Do UTM links hurt SEO?

No. UTM parameters are used on share/ad links, not organic links; avoid using them on internal links to prevent duplicate-URL issues.

Why does consistent naming matter?

Analytics is case-sensitive; 'Email' and 'email' count as different. Use a consistent, lowercase naming convention.

Does shortening a UTM link with tools like Bitly break tracking data?

No, shortening UTM links will not break your tracking data. Most URL shorteners use standard 301 redirects that pass all appended query parameters directly to the landing page and analytics platform. This is a secure and standard practice to keep links clean on social media and SMS campaigns.

Where can I view UTM campaign metrics inside Google Analytics 4 (GA4)?

You can find your UTM metrics in GA4 under Reports > Acquisition > Traffic Acquisition. Change the primary dimension dropdown to 'Session source / medium' or 'Session campaign' to view the exact utm_source, utm_medium, and utm_campaign values generated by your custom links alongside user session counts.