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Keyword Density

Keyword Density

Paste text; see word and phrase density and top terms instantly.

Paste text above to analyze.

What is the Keyword Density tool?

The Keyword Density tool calculates how often words and phrases appear in your text and lists the most-used terms. It helps you see whether your content is focused enough on the target keyword, or whether you're keyword stuffing.

Keyword Density

How to use it

  1. 1Paste the text you want to analyze.
  2. 2Review the density of single words and two- and three-word phrases.
  3. 3Make sure your target keyword appears at a natural rate; don't overdo it.

How to read the result

0.5% – 2.5%
Natural range — Most top-ranking pages fall in this band. It is an outcome, not a target.
Above 3%
Risky — A keyword-stuffing signal. Read the text aloud; if it feels forced, dilute it with synonyms.
Below 0.3%
Weak signal — The topic may be unclear. Use the term in the title, the first paragraph and one H2.
2–3 word phrases
The real opportunity — Look at phrases rather than single words — they carry the search intent.
Density is not a goal
Remember — Google has been meaning-driven since the mid-2010s. Treat this as a health check, not a prescription.

When to use it

Editorial QA Audits

Screen submitted freelance drafts before publishing to catch unnatural keyword repetition or topical drift across long-form sections in just a few seconds.

Over-Optimization Diagnosis

Diagnose traffic drops on legacy posts by pruning obsolete keyword stuffing practices that might trigger search engine algorithmic over-optimization filters.

E-Commerce Category Cleanup

Review bottom-of-page category copy to prevent commercial product names from crowding the content, keeping indexable text clean and helpful for shoppers.

Common mistakes

Chasing Rigid Percentages

Forcing text to hit an arbitrary 2% density harms user readability. Density acts as a safety guardrail against spam, not an optimization target score.

Ignoring Natural Synonyms

Repeating an exact head keyword rather than topical variations flattens semantic context. Google evaluates broad topical relevance rather than repetitive verbatim keyword instances.

Analyzing Unfiltered Text

Reviewing frequency counts without ignoring conjunctions and stop words skews ratios, blinding you to whether core entities actually maintain a healthy presence.

Frequently asked questions

What is the ideal keyword density?

There's no fixed 'ideal' rate; around 1-2% is usually plenty for natural language. What matters is covering the topic naturally, not hitting a number.

Why is keyword stuffing harmful?

Repeating a keyword artificially (keyword stuffing) annoys readers and can be flagged by Google as a spam signal.

Why does phrase (n-gram) density matter?

Two- and three-word phrases are closer to real search queries than single words; seeing them helps you tune content toward the right long-tail terms.

Does optimal keyword density decrease in long-form content?

Yes, natural keyword density typically drops below 1% in comprehensive guides, which is completely expected. In a 2,500-word article, repeating your core phrase 30 times reads unnaturally; search engines prioritize semantic coverage and entity relationships over raw phrase repetition.

Should metadata and page titles be included in density checks?

No, keyword density checkers should focus strictly on your primary body copy. Your title tag, URL slug, and H1 only require a single strategic keyword placement; adding them into body copy calculations skews percentages and leads to misleading editorial decisions.